Get Closer To The News
In an age where news is indistinguishable from noise, it’s increasingly hard to stand out as a a reliable source of information. Especially, when you run toe-to-toe with India’s leading news networks.
Hot on the heels of an extensive outdoor campaign for its TV channel, News18 approached Fisheye seeking a campaign to promote its digital arm – news18.com
Using News18’s established credentials of being India’s second most read news site and having over 3000 reporters feeding news in 12 languages, the campaign we put forth showcased the experiential realm News18.com’s readers are immersed into.
Running across print, web and TV, the ads highlighted News18.com’s in-depth coverage and vast on-ground presence that offer the reader a front row seat to all that is happening in the world right now – whether it’s the nation’s leaders bickering over election strategy, or their favourite team huddling before a match. All summed up by the brand’s new proposition – ‘Get Closer To The News’.
The campaign delivered in spades, resulting in a spike in viewership. News18.com clocked a record 562 million users, beating Times Internet on election results day. The campaign helped News18.com cross over 100 million users, signalling a whopping 300% growth in just over two years.