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Trumping Donald

It’s been featured in Mashable, Huffington Post, The Independent, The Times of India and over 700 other publications around the world.
And it all started with a special delivery of four years’ supply of green tea.

The Brief:
Te-a-me has different teas for different needs. We were asked to communicate the power of Te-a-me teas.

The Idea:
We created a platform called Te-a-me Interventions and chose to start with the healing properties of Te-a-me Purify Green Tea. Our first intervention?
Donald Trump. We delivered four years’ supply of goodness to Trump Tower in New York City. With a message: “It’s never too late to cleanse yourself.”

The Result:
• Over 3 million views and counting

• Engagement in over 80 countries and counting

• 700+ unpaid press mentions and counting

• Featured in Mashable, Huffington Post, Yahoo News, The Independent, The Times of India

• 22,000+ tweets & mentions and counting

It’s safe to say that more people today know about the cleansing properties of Te-a-me Purify Green Tea than ever before.

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