WROGN Trailer – The Movie
To launch the 2018 Autumn-Winter collection of Wrogn, we turned logic on its head.
A move only a brand like Wrogn could pull off.
We made an epic cinematic trailer. What’s Wrogn with that? Probably the fact that it was made for a film that didn’t actually exist!
Sporting India’s most marketable face, the trailer quickly went viral – fetching PR chatter worth over 25 crore and a sales spike of 30% across channels.
In just over two weeks, here were the campaign’s key figures: 248 million impressions | 116 million reach | 16 million views